Companies tend to use different tools to create a brand; communications and marketing being some of the most essential ones. However, comprehensive communications is so much more than marketing and pr. Creating consistent brand experience is important and it often requires two-way communication.
These days everyone who works for a brand is a voice of a brand. No matter what industry company represents, in order to create truly aligned brand experience, communications needs to be seen as inseparable part of all actions.
HOST: Henriikka Raussi (MSc Brand Management) is Account Manager at communications agency Akvamariini Porter Novelli. She is a branding and communications consultant who helps brands to create delightful experiences for their customers and stakeholders. Prior to joining Akvamariini, she ran marketing for online yoga studio Yogaia.
Akvamariini Porter Novelli is a dynamic communications consultancy located in Helsinki, since 2004. Agency works with leading brands in food & beverage, wellbeing, sports, home, tech and health care. Areas of expertise includes strategic brand communications as well as tactical work in e.g. launch communications and crisis communications.