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Aalto Startup Center Keynote: Creating Your Shopfront by Chris Bolton

24.03. Aalto Startup Center Keynote, 10-11.30 : “CREATING YOUR SHOPFRONT – How and why to use branding for you start-up” by Chris Bolton

This Keynote is open to all ! 

CREATING YOUR SHOPFRONT – How and why to use branding for you start-up

Branding is much more than a name, a logo and a color palette. It’s an expression of startup’s mission, values and vision. It’s a plan to support your core business and grow the value and awareness of your company. Branding is essential to create an experience that connects you with your customers, clients, employees, investors and other stakeholders.

Keynote speaker Chris Bolton, designer, has over 20-year experience to build brands through visual identities, from startups through to multinationals. In this session Chris opens up the initial foundations of creating your own branded ‘Shopfront’. An individual place which your business can us branding as a tool to build awareness, giving clarity of your service/product/etc. and develop alongside your business ambitions.

Why branding matters? After all a branding is a valuable asset, a capital investment in intellectual property. 84% of the value of S&P 500 companies is in intangible assets. It is estimated that one-quarter of that value was attributable to the companies’ brands.

Join in Teams:

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